Social media is not just about Facebook and Twitter
Social media includes UGC (User Generated Content) web sites like Facebook and Twitter. These particular web sites pitched large tents in the social media world, but it is important to know that the phrase “social media” refers to various media channels and platforms that enable and encourage users to interact with each other and the brands they are exposed to.
A single UGC site can, for example, host a variety of media platforms and combine different media channels in order to enhance the user’s experience. UGC sites are ultimately designed to drive large amounts of traffic, hoping to accumulate large membership numbers that increases advertising interest and provide alternative revenue streams.
In order for you to conduct a business transaction you will need three things; a supplier (entity who wants to sell a product or service), a buyer (entity who has the need for your product and the means to pay for it), and obviously a product or service to sell. The marketing function of any business is to identify who the potential buyers are, what products and services they demand, how much they are willing to pay, and what information resources these potential buyers consult in order to make an informed purchasing decision.
I would recommend that you include Facebook, Twitter and LinkedIn Companies as part of your brand strategy for social media in order to maximise results. The next step requires some research planning, and attention to detail. Determine exactly who the players are, what media platforms you should focus on, what social media channels you should use, and what emotions and sentiments you would like to pin down.
The average company in Business.com’s 2009 social media study is currently planning, developing or running seven different social media initiatives. Over 1,900 participants in this research indicated that they work for a company involved in social media initiatives. The vast majority (92%) are directly involved in planning or managing these initiatives and spend, on average, 18% of their time in a given week on business social media activities.
Pierre Fourie is a leading marketing and advertising consultant based in Johannesburg South Africa. He is highly regarded for his expert knowledge on Digital Out Of Home (DOOH) systems and his ability to conceptualise and execute marketing / advertising strategies. Pierre was dubbed the “digital expert” on developing content strategies and promoting branding concepts for private digital advertising networks, including Planet Fitness Gyms and The More Golf Group. His background in the electronics engineering field of study, combined with more than 10 years experience as a business owner, entrepreneur and media expert is reflected on his personal blog: http://mediamarketingandsales.blogspot.com
Showing posts with label Service. Show all posts
Showing posts with label Service. Show all posts
Tuesday, May 18, 2010
Thursday, May 6, 2010
Your Prospects Might Be Willing To Pay More Than You Think
The price, or the product itself, might not be the reason why your clients refuse your offer. The inconvenience and level of commitment you demand might have a greater impact on the decisions they make.
In our media telesales team we have two individuals who do exceptionally well. From what I have heard during my visits to the sales office, there isn’t much of a difference between their presentations and those of the other salespeople around them. What I did notice is that they, unlike the others, understand that we live in a world where 48 hours have to fit into a 24 hour time frame, that there are things that will not wait, that people’s jobs require more of them than ever before, that people are faced with complex problems every minute of the day, and as a result are bound to say “No”.
Stop the irksome price-wars with prospects. They probably don’t care about the price as much as you thought. In fact, some prospects are probably willing to pay double the price to avoid or get rid of sales people. Develop some strategies on how you can make it easier and less demanding for your prospects to do business with you. Make life easier and less demanding by presenting your solution instead of price only. You might even make a few new friends along the way, the ones who pay for your solution and not the discounted price.
Pierre Fourie is a leading marketing and advertising consultant based in Johannesburg South Africa. He is highly regarded for his expert knowledge on Digital Out Of Home (DOOH) systems and his ability to conceptualise and execute marketing / advertising strategies. Pierre was dubbed the “digital expert” on developing content strategies and promoting branding concepts for private digital advertising networks, including Planet Fitness Gyms and The More Golf Group. His background in the electronics engineering field of study, combined with more than 10 years experience as a business owner, entrepreneur and media expert is reflected on his personal blog: http://mediamarketingandsales.blogspot.com
In our media telesales team we have two individuals who do exceptionally well. From what I have heard during my visits to the sales office, there isn’t much of a difference between their presentations and those of the other salespeople around them. What I did notice is that they, unlike the others, understand that we live in a world where 48 hours have to fit into a 24 hour time frame, that there are things that will not wait, that people’s jobs require more of them than ever before, that people are faced with complex problems every minute of the day, and as a result are bound to say “No”.
Stop the irksome price-wars with prospects. They probably don’t care about the price as much as you thought. In fact, some prospects are probably willing to pay double the price to avoid or get rid of sales people. Develop some strategies on how you can make it easier and less demanding for your prospects to do business with you. Make life easier and less demanding by presenting your solution instead of price only. You might even make a few new friends along the way, the ones who pay for your solution and not the discounted price.
Pierre Fourie is a leading marketing and advertising consultant based in Johannesburg South Africa. He is highly regarded for his expert knowledge on Digital Out Of Home (DOOH) systems and his ability to conceptualise and execute marketing / advertising strategies. Pierre was dubbed the “digital expert” on developing content strategies and promoting branding concepts for private digital advertising networks, including Planet Fitness Gyms and The More Golf Group. His background in the electronics engineering field of study, combined with more than 10 years experience as a business owner, entrepreneur and media expert is reflected on his personal blog: http://mediamarketingandsales.blogspot.com
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