Something that started as a personal interest and Hobby for Amanda Forsythe, founder and Managing Director of MyMobiguide, evolved into the most unique and amazing digital marketing solution currently available to the South African Tourism industry.The eyes of the world are focused on South Africa leading to 2010, and thousands of international tourists are eagerly awaiting the opportunity to explore the unique and diverse South African culture. Unique point of sale marketing on the MyMobiguide website and WAP portal provides the perfect opportunity to reach tourists continuously throughout their travel experience.
In December 2009 MyMobiguide launched with the full support from South Africa Tourism and co-marketing partners Vodacom, Glocell and Audio Trex. It’s simple; everybody has a mobile phone, particularly in the tourism sector where mobile phones have become essential companions for travellers. MyMobiguide is one of the very few service providers in South Africa to provide multilingual content on demand and the anticipated usage of their guides, and therefore the amount of traffic to their web and WAP sites, is enormous.
Through the Vodafone Live and Glocell portals alone MyMobiguide has access to almost 40 million local mobile phone users in South Africa and nearly 10 million foreign visitors expected in 2010 and beyond. This is serious bang for your buck!
The MyMobiguide portal is now open for all travel and tourism partners wishing to access this market by advertising on the MyMobiguide website and within the MyMobiguide clips on the mobile phone site.
For more information and advice on how you can join this fantastic mobile revolution send an email to doohexpert@gmail.com or call Pierre Fourie on +27 74 180 1942.
Pierre Fourie is a leading marketing and advertising consultant based in Johannesburg South Africa. He is highly regarded for his expert knowledge on Digital Out Of Home (DOOH) systems and his ability to conceptualise and execute marketing / advertising strategies. Pierre was dubbed the “digital expert” on developing content strategies and promoting branding concepts for private digital advertising networks, including Planet Fitness Gyms and The More Golf Group. His background in the electronics engineering field of study, combined with more than 10 years experience as a business owner, entrepreneur and media expert is reflected on his personal blog: http://mediamarketingandsales.blogspot.com
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