Mustek, Midrand, South Africa
From: 9:30 am
To: 3:30 pm
Entrance is FREE.
RSVP by 13 November 2009
Call: +27 (0)11-237 1677 pertuniam@mustek.co.za
A full agenda and directions to the venue will be forwarded to you upon receipt of your RSVP.
Creating awareness and educating all who are interested in Digital Signage and Kiosk solutions.
Topics covered include the following:
- Hardware for digital signage.
- Software solutions for sigital signage.
- Connectivity and content management for digital media networks.
- Interactivity and synergy between differnet digital mediums.
- TCO, ROI, etc.
Joine me at Mustek for my presentation on:
Selling digital advertising – Learning from experience
Presented by: Pierre Fourie
- Industry Jargon
- Consulting Vs. Selling
- Selling digital signage solutions (B2B)
a.) The sales cycle.
b.) Think like a business owner.
c.)What should go into my digital signage proposal? - Selling the advertising
a.) The biggest enemy of digital signage networks.
b.) Value proposition of a technology based signage solution.
c.) Content strategies that will benefit your advertisers. - Overcome today’s biggest challenge in selling digital advertising.
Pierre Fourie is a leading marketing and advertising consultant based in Johannesburg South Africa. He is highly regarded for his expert knowledge on Digital Out Of Home (DOOH) systems and his ability to conceptualise and execute marketing / advertising strategies. Pierre was dubbed the “digital expert” on developing content strategies and promoting branding concepts for private digital advertising networks, including Planet Fitness Gyms and The More Golf Group. His background in the electronics engineering field of study, combined with more than 10 years experience as a business owner, entrepreneur and media expert is reflected on his personal blog: http://mediamarketingandsales.blogspot.com
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